This page is the “Personal Network.” It displays work from the websites a member is following, in the order it was published. It also provides a way to engage in dialogue about the work in the form of “Cargo Comments.”

The “Projects/Images” toggle provides access to an Image Gallery, offering an alternate way of browsing websites in the Personal Network.

The small thumbnails on the top of this page are a random sampling of websites in a member’s Network.
Invesco 
Investing by yourself is a dangerous game. Invesco encourages people to seek the help of a financial advisor in order to avoid investing accidents. Like alligators...
 
Dockers 2012 
"Phone booths" was the last thing I wrote on this wonderful account before moving back to Chicago. This film was beautifully executed by my talented partner, Julie...
 
Odds & Ends 
This is where I keep those things I thought were worth sharing but didn't fit in any of the other expanding boxes. Other names I considered for this category: Snips...
 
My resume 
For your files. Drag it to your desktop and print it. Or, save some pulp and send it.
 
Dockers 2011 
Every man has a dream. Not like a Martin Luther King dream, but just something they’ve always wanted to do. Sadly, very few of these dreams are ever realized....
 
My first commercial 
I was 23 and had stumbled into a golden opportunity that most junior creatives never see. My then partner and I were just a few months into the business when we...
 
True Card Stories 
The hallways of Leo Burnett were filled with creative teams concepting stories of how greeting cards bring people together – many of which were pretty good. But...
 
Samsung 
We looked to demonstrate the features of this Samsung phone in a way the features weren't intended to be used. In other words, how could our hero guy use his...
 
Find me 
Track me down in the manner of your choosing: electronic mail: desmondlavelle@mac.com pocket phone: (773) 220-0466 twitter: @desmondlavelle or visit A Current...
 
Desmond 
Copywriter, author, creative director and pants enthusiast, Desmond LaVelle is a man of few and many words. He was born with a Jimmy Olsen curiosity; his Lex Luthor...
 
Nintendo: Sanity's Requiem 
In movies like Fight Club and Black Swan, reality is quickly compromised by delusion. Eternal Darkness: Sanity’s Requiem is a Nintendo title based on this...
 
Thirteen Cats LaVelle 
I accidentally wrote this book. Here's how someone might describe it: Thirteen Cats LaVelle is a memoir that tells the story of a Midwestern family through the...
 
Altoids 
The Curiously Strong campaign is one of my favorites of all time. As a college student, I adorned my workstation with a couple poster-sized Altoids ads. They served...
 
Dockers 2010 
Want to hear something scary? Testosterone levels in men have fallen nearly 1% per year for the past 20 years. What does that mean? Well, if the current trend...
 
Polaroid 
Since the 1960's, Polaroid has had very little news in terms of product innovation. Their cameras are what they are. Thankfully, a lot of people like what they are...
 
Rice Krispies Treats 
Asking teenagers about Rice Krispies Treats is like asking them what they think about television. First, they'll avoid the question. Then they'll look at their...
 
Beefscapes 
What if Beef wasn't a just a meat, but a delicious, faraway destination?